Lead Strategic Analyst
Our Product Analytics team is growing, and we are looking for a new team member to join us on our journey!
The Lead Strategic Analyst will work across various parts of the business to maximise value from projects supporting Yolo’s commercial objectives across our different iGaming brands. They will be validating and proposing data driven strategies to support Yolo’s commercial objectives across our different iGaming brands
Your day-to-day
- Partnering with key stakeholders to maximise value and improve decision making across marketing, strategy and product teams.
- Lead and define greenfield data & analytics projects from inception to delivery, aligning with business objectives across marketing and commercial domains;
- Design and brief in front-to-back analytics architecture including data collection, transformation, modeling, and visualisation;
- Act as a strategic partner to senior stakeholders; influence decisions through compelling data storytelling;
- Lead the end-to-end analytics roadmap for user acquisition & retention, player engagement and commercial KPIs;
- Collaborate with experimentation & innovation teams to identify opportunities, hypothesise, and support a culture of evidence-based decision-making;
- Develop data integrations and reporting layers to aggregate different data sources and deliver self service reporting / insights;
- Deliver insights on customer behavior, conversion funnels, LTV, and campaign effectiveness, we use Google Analytics, FullStory & AWS, experience with these tools is preferred but experience with alternative tools is okay too;
- Integrate and analyse data from marketing platforms (e.g., paid search, affiliates) to support our marketing teams to optimise their channel and campaign strategy;
- Champion best practices for analytics, experimentation, and data literacy across commercial and marketing teams.
Your background and mindset
- Minimum 3+ years of experience in iGaming, sports betting, or online casino environments;
- Deep understanding of industry-specific user behavior, acquisition channels, and regulatory considerations;
- Proven experience delivering greenfield analytics projects in a dynamic, data-driven organisation;
- Strong understanding of analytics infrastructure, data pipelines, and measurement frameworks;
- Demonstrated ability to define strategy and influence stakeholders across technical and non-technical functions;
- Expert in data storytelling, with the ability to translate complex data into clear, compelling narratives, and build rapport with stakeholders across different disciplines;
- Experience supporting or working directly with experimentation teams and A/B testing processes
- Strong track record in commercial analytics and marketing performance analysis;
- Solid proficiency in SQL and Python for data analysis;
- Familiarity with tools such as Google Analytics, FullStory, or similar user behavior analytics platforms;
- Hands-on experience working with digital marketing platforms such as Google Ads, affiliate networks, and performance tracking tools;
- Excellent written and verbal English.
Please note, we don't offer relocation support for this position.
- Department
- Yolo Entertainment
- Locations
- London, UK
- Employment type
- Full-time
London, UK
Benefits and perks
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Fit, Healthy, and Feeling Well
At Yolo Group, we know that building a great business is a marathon, not a sprint. Our active team members thrive with our comprehensive wellness benefit. From gym access and swimming pools to sports teams, fitness classes and holistic opportunities, we support your physical and mental health. Your health, your choice – we're here to support your whole self!
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Birthday Day Off
Celebrate your special day your way! We're delighted to offer you a day off on your birthday, allowing you to create memorable moments with your loved ones. It's our way of showing appreciation for you as an individual, not just an employee.
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Growing to New Heights
Growth is embedded in our DNA. We take pride in our diverse in-house learning & development programs, where you'll not only acquire new skills but also put them into practice through ambitious, startup-like business projects. Additionally, we offer opportunities for volunteering – both individually and as a team – fostering personal growth while making a positive impact in our communities.
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Work Hard, Play Harder
We believe in celebrating our achievements and fostering strong team bonds. Enjoy our legendary parties, summer outings, and festive Christmas galas. But that's not all – we spice things up with monthly office events, from themed gatherings to team-building activities, ensuring there's always something exciting on the horizon. At our company, we work with passion and play with enthusiasm!
Workplace & Culture
Together we reach for the moon!
If we were to describe ourselves in a couple of words, we would say we are fast moving and an ambitious team of go-getters!
We encourage our employees to push their limits, reach their goals and innovate things further by bringing on board exciting and challenging projects. Working at Yolo Group guarantees you a sense of achievement and is awarded with plenty of entertainment and time-off possibilities; Happy hours with fun-loving colleagues to sports compensation and time off for your birthday. We believe that a happy member of our company brings more value for everyone.
We value our employees as we do our customers by putting them at the centre of our universe.
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